Campaign engagement rates are calculated wrongly
Your email campaign engagement rates are calculated wrongly.
E.g. if I send to 1000 people, 900 was delivered successfully, 200 opened, 20 clicked, 5 unsubscribed
Current calculation method returns:
90% delivery rate (900/1000 - total received/total sent)
22.2% open rate (200/900 - total opened/total received)
10% clicked rate (20/200 - total clicked/total opened)
0.56% unsubscribed (5/900 - total unsubscribed/total received)
All numbers should be divided by [number of people SENT] instead. The example above should return:
90% delivery rate (900/1000 - correct)
20% open rate (200/1000 - total opened/total sent)
2% clicked rate (20/1000 - total clicked/total sent)
0.50% unsubscribed (5/1000 - total unsubscribed/total sent)
![](https://secure.gravatar.com/avatar/e9f021b4b9974f3b228da810a643f779?size=40&default=https%3A%2F%2Fassets.uvcdn.com%2Fpkg%2Fadmin%2Ficons%2Fuser_70-6bcf9e08938533adb9bac95c3e487cb2a6d4a32f890ca6fdc82e3072e0ea0368.png)