Your email campaign engagement rates are calculated wrongly.

E.g. if I send to 1000 people, 900 was delivered successfully, 200 opened, 20 clicked, 5 unsubscribed

Current calculation method returns:

90% delivery rate (900/1000 - total received/total sent)
22.2% open rate (200/900 - total opened/total received)
10% clicked rate (20/200 - total clicked/total opened)
0.56% unsubscribed (5/900 - total unsubscribed/total received)

All numbers should be divided by [number of people SENT] instead. The example above should return:

90% delivery rate (900/1000 - correct)
20% open rate (200/1000 - total opened/total sent)
2% clicked rate (20/1000 - total clicked/total sent)
0.50% unsubscribed (5/1000 - total unsubscribed/total sent)

From my research, none of the top 12+ email companies have these features, and they really, REALLY should...

Paid newsletters and course creators are large markets who distribute regular emails to growing audiences, and they typically want to reserve their exclusive content for the people who paid for it, so these are two essential features for them.

It's obvious why we wouldn't want a public web archive of our exclusive content, but being able to customize the "view in browser" weblink is equally valuable, as then we can point our subscribers and students to a web version on our paywalled website or learning platform.

The thing is, platforms like Substack and Teachable take a significant percentage of newsletter/course revenue, and as no-code options expand, writers and course creators (like me and my clients) are assembling their own tech stacks to fix those overhead costs.

And yet, from what I've seen through 10+ hours of reading feature lists, knowledge bases, and sending emails, neither Mailjet or its direct competitors have this feature, either.

I found it only at Justin D.'s clever niche service Buttondown.email, so I signed up there, and I'll be pointing everyone else there.

But many writers will want a wider featureset, like at Mailjet, Campaign Monitor, Convertkit, etc.

You could be the first of your competitors to add two small features that support 2 large markets. I'm just sayin' :-)

—CW

Buenos días! Las entidades financieras requerimos tener acceso a las comunicaciones normativas personalizadas que enviamos a nuestros clientes, de forma que tener acceso exclusivamente al modelo genérico de comunicación nos impide cumplir con una norma establecida en caso de reclamaciones. Ruego puedan revisar esta circunstancia para facilitar acceso a comunicaciones particulares y no exclusivamente genéricas. Gracias! Saludos!

Hello! Financial entities require access to the personalized regulatory communications that we send to our clients, so having access exclusively to the generic communication model prevents us from complying with an established standard in the event of claims. Please review this circumstance to facilitate access to particular and not exclusively generic communications. Thank you! Cheers!

For those of us that utilize sub-accounts, we need a Stats Reporting UI at the Enterprise Level that allows for a layer of sub-account reporting included within the metrics. If I need a monthly report of sends, I can get that information (although hidden) in the Billing Section (of all places) of Account Setting from the Master (Enterprise) Level. But if I wanted to see my deliverability, open rate, CTR, bounce rates or any other KPI at the Enterprise Level, I have to pull data from EACH sub-account into a spreadsheet and then tally the data to get my measures. OR I have to work with my IT Team to create API calls for reporting, pull back into our system and then create reports internally.

Create a Stats Reporting UI at the Enterprise Level for email sending KPI's.

Bonjour,

L'outil des statistiques complètes https://app.mailjet.com/stats affiche les objets des emails avec leurs variables :

Exemple : "Où en est votre site [[DATA:first_name]] ?")

Serait-il possible que cet outil affiche le réel objet envoyé au client (avec la valeur de la variable donc ?)

Exemple : "Où en est votre site Florent ?")

Merci pour l'analyse de cette demande,

Bien cordialement,

Florent BAUDRY - HUBSIDE

stats : real values instead of variables in objects in exports
Hello,

The complete statistics tool https://app.mailjet.com/stats displays the objects of emails with their variables:

Example : "What is the status of your site [[DATA:first_name]]?")

Would it be possible that this tool displays the real object sent to the customer (with the value of the variable)?

Example : "What is the status of your site Florent ?)

Thank you for the analysis of this request,