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Feature requests: Analytics

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Add option for anonymized statistics (open rate / click rate)

There is still no option to use anonymized statistics (open rate and click rate). Right now, the only option that Mailjet offers is personalized statistics. But according to GDPR, every recipient has to explicitly agree that his/her personal data is used for statistics (there even has to be an option when signing up for the newsletter so that people can sign up without their personal data being used for statistics – meaning that if one person does not agree to that, you can not use any personalized data at all in your statistics). Please add an option for anonymized instead of personalized statistics because otherwise a lot of companies and public institutions are forced to deactivate the statistic completely.

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Jan-Niklas Schmidt shared this idea  ·   ·  Report…  ·  Admin →
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  • Markus Fuhrmann commented  ·   ·  Report

    ---TRANSLATED INTO ENGLISH---

    Users should be able to enter two details when registering for the e-mail subscription. I'll just text into the "blue":

    I agree to the processing of individual usage data to improve the service.

    The individual usage data should be analyzed anonymously.

    The users themselves then have the choice of whether their usage data is processed and stored in personalized or anonymized form.

    In the backend, it would then look like this that we as admins would continue to receive data on

    Open rate per newsletter issue (calculated from mixed anonymized and individual usage data)

    Click-through rate per newsletter issue (calculated from mixed anonymized and individual usage data).

    At the individual user level, we now only have these two pieces of data for users who have agreed to full usage.

    For users who want anonymized processing, this data is not (no longer) available on an individual user basis.

    The open rate and click rate can then no longer be traced back to all individuals & subscribers - the individual statistics per subscriber:in fall away in the "anonymized processing" scenario.

    It would also be great if the "Anonymized usage data" setting per subscriber can be changed / switched between the two options even after the subscription has been completed. Preferably even by the subscriber himself.

    Translated with www.DeepL.com/Translator (free version)

    ---ORIGINAL---

    User sollten beim eintragen für das E-Mail Abo zwei Angaben machen können. Ich texte jetzt mal ins "Blaue":

    - Ich stimme der Verarbeitung von individuellen Nutzungsdaten zur Verbesserung des Services zu

    - Die individuellen Nutzungsdaten sollen anonymisiert ausgewertet werden.

    Die Nutzer haben es dann selbst in der Hand, ob ihre Nutzungsdaten personalisiert oder anonymisiert verarbeitet und gespeichert werden.

    Im Backend würde es dann so aussehen, dass wir als Admins weiterhin Daten erhalten zu

    - Öffnungsrate pro Newsletter Ausgabe (errechnet aus gemischten anonymisierten und individuellen Nutzungsdaten)

    - Klickrate pro Newsletter-Ausgabe (errechnet aus gemischten anonymisierten und individuellen Nutzungsdaten)

    Auf Ebene des Einzelnutzers haben wir diese beiden Angaben nur noch bei den Nutzern, die der vollständigen Nutzung zugestimmt haben.

    Für Nutzer, die die anonymisierte Weiterverarbeitung wünschen, gibt es diese Daten nicht (mehr) auf Einzel-Nutzerbasis.

    Die Öffnungsrate und Klickrate können dann nicht mehr auf alle Personen & Abonnenten zurückgeführt werden - die Einzel-Statistik pro Abonnent:in fallen im Szenario "anonymisierte Verarbeitung" weg.

    Großartig wäre zudem, wenn das Setting "Anonymisierte Nutzungsdaten" pro Abonnent auch nach abgeschlossenem Abo zwischen den beiden Optionen geändert / gewechselt werden kann. Am besten sogar durch den Abonnenten selbst.

  • Volker Bach commented  ·   ·  Report

    I agree 100%! We're having the same legal problem and are not allowed to use any of the statistics provided for this reason.

  • STARFLEET commented  ·   ·  Report

    It should be possible to decide on subaccount level, whether link tracking and user assignment shhould be anonymized or not.
    it is a legal issue to see who clicked to which link in the email. You can see the email address of the user who clicked to a specific link - this should not be possible, the email address should be anonymized.